Image from AYR
Our View
Millennials and Gen Z not only represent the largest buying group in US history, but are also reshaping the way business is done. Their affinity for technology represents a massive change in consumer behavior, and the most successful brands will adapt to this new digital paradigm.
Image from AYR
Our View
Millennials not only represent the largest buying group in US history, but are also reshaping the way business is done. Their affinity for technology represents a massive change in consumer behavior, and the most successful brands will adapt to this new digital paradigm.
Manifesto
1. Consumer brands that embody the millennial mindset – brands that “grew up digital” and focus on sustainability, well-being, quality, and convenience.
2. Companies with novel applications of technology that enhance the interaction between brands and consumers.
Image from Tinkergarten
Image from Tinkergarten
Manifesto
1. Consumer brands that embody the millennial mindset – brands that “grew up digital” and focus on sustainability, well-being, quality, and convenience.
2. Companies with novel applications of technology that enhance the interaction between brands and consumers.
Our Focus
Extraordinary Management Team
Action focused founders with passion and conviction who have felt the pain point they are aiming to solve.
Scale
Companies that target large addressable markets and have clear efficient distribution models.
Transformational Value Proposition
Game-changing ideas with clear paths to revenue and an emphasis on open and constant dialogue with their customers.
Portfolio
Rebel
Consumer brands are constantly looking to leverage new technology to provide more comprehensive data on their customers and identify behavioral trends. Rebelmail is an innovative interactive e-mail technology that offers web functionality and end-to-end checkout within an e-mail, allowing brands like Casper, Ebay and Home Depot to improve marketing campaigns and facilitating online shopping for consumers.
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Junzi Kitchen
Millennials and Gen Z are becoming more conscious of the food that they consume, favoring more accessible, convenient and healthier options. Junzi Kitchen is a fast-casual brand that serves healthy, authentic Chinese food. The brand is looking to bridge the divide between US consumers and the Chinese diaspora living in the US by providing traditional northern Chinese food to the modern consumer.
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Junzi Kitchen
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.
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